Privacy Policy

1. Who We Are

Up Your Bug ("we," "us," or "our") operates upyourbug.com and any associated mobile applications (collectively, the "Service"). We are an authorized EMPI parts reseller and dealer-routing platform for air-cooled Volkswagen enthusiasts. This Privacy Policy explains how we collect, use, disclose, and protect your personal information. Questions may be directed to [email protected].

2. Information We Collect

We collect: (a) Account data you provide — name, email address, hashed password, role (consumer or dealer), shop name, phone number, and zip code; (b) Cart and order data — part numbers, quantities, and quote requests; (c) Contact form submissions; (d) Device and usage data collected automatically — browser type, operating system, IP address, pages visited, and session duration; (e) Approximate geolocation — only when you grant permission, used solely to find nearby dealers; (f) Dealer location data returned by the Google Maps Geocoding and Places APIs. We do not collect precise GPS coordinates beyond what you voluntarily submit for dealer search.

3. How We Use Your Information

We use your information to: create and manage your account; route parts inquiries to the nearest EMPI Authorized Dealer or EMPI Anaheim warehouse; send SMS lead notifications to participating dealers (dealers only); send transactional emails (order confirmations, account notices); respond to contact form inquiries; improve and secure the Service; and comply with applicable law. We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. SMS Communications — CTIA Compliance

If you register as a Shop / Dealer, you may receive SMS messages containing customer lead notifications. By providing your phone number and completing dealer registration, you expressly consent to receive these messages from Up Your Bug. Program name: Up Your Bug Dealer Leads. Message frequency: 0–5 messages per week based on customer activity in your area. Message & data rates may apply. To opt out, reply STOP at any time — you will receive one confirmation message and no further messages. To opt back in, reply START. For help, reply HELP or email [email protected]. Carriers are not liable for delayed or undelivered messages. Up Your Bug will never share your phone number with third parties for marketing purposes.

5. Third-Party Services

We use the following third-party services that may process your data: Google Maps Platform (Geocoding API, Places API) — to resolve zip codes and find nearby dealers; subject to Google's Privacy Policy at policies.google.com/privacy. Twilio — to deliver SMS lead notifications to registered dealers; subject to Twilio's Privacy Policy at twilio.com/legal/privacy. These providers act as data processors on our behalf and are contractually prohibited from using your data for their own purposes.

6. Cookies & Tracking

We use strictly necessary cookies to maintain your authenticated session (HTTP-only, secure, SameSite=Strict). We do not use third-party advertising cookies or cross-site tracking. If we add analytics in the future, we will update this policy and obtain your consent via a cookie consent banner before any tracking scripts are loaded, in compliance with GDPR and CCPA.

7. Data Retention

Account data is retained while your account is active and for 90 days after deletion to allow for dispute resolution. Cart items are retained until cleared or account deleted. Contact form submissions are retained for 2 years. Session tokens expire after 30 days of inactivity. SMS opt-out records are retained indefinitely to honor your preference.

8. Data Security

We protect your data using TLS 1.2+ encryption in transit, bcrypt password hashing, HTTP-only and Secure session cookies, and database access controls with least-privilege principles. No method of internet transmission is 100% secure. In the event of a data breach affecting your personal information, we will notify you as required by applicable law.

9. Your Rights & Account Deletion

Depending on your location, you may have the right to: access a copy of your personal data; correct inaccurate data; delete your account and associated data; port your data in a machine-readable format; object to or restrict certain processing; and opt out of SMS communications at any time by replying STOP. To exercise any of these rights, email [email protected]. We will respond within 30 days. To request account deletion, email [email protected] with subject line "Account Deletion Request" — we will permanently delete your account and associated data within 30 days, except data we are required to retain by law.

10. California Privacy Rights (CCPA)

California residents have the right to know what personal information we collect, disclose, and sell (we do not sell personal information); the right to delete personal information; the right to opt out of sale (not applicable); and the right to non-discrimination for exercising these rights. To submit a CCPA request, email [email protected] or use the contact form at upyourbug.com/contact.

11. Children's Privacy (COPPA)

The Service is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. Account registration requires users to be 18 or older. If you believe we have inadvertently collected information from a child under 13, contact us immediately at [email protected] and we will delete it promptly.

12. Google Play Store — Data Safety

For users accessing the Service through a Google Play application: Data collected includes account information (name, email, phone), approximate location (dealer search only, not shared), and app activity (pages visited). Data is encrypted in transit. You may request data deletion at any time by emailing [email protected]. We do not share personal data with third parties for advertising. Full data safety details are available in the Google Play Store listing under "Data Safety."

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users by email and post the updated policy with a new effective date at least 14 days before changes take effect. Continued use of the Service after the effective date constitutes acceptance of the updated policy.

14. Contact Us

Up Your Bug — [email protected] — upyourbug.com. Mailing address available upon request.

SMS Program Details

Contact Us

Up Your Bug — [email protected]